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Case Study: From $200/Month to Over $3M/Year in Sales - The Single Cup Story

The Client:


Singlecup.ca was created by a family of coffee lovers for coffee lovers. Since 2008 they have prided themselves on being a leading force in the e-commerce and online coffee ordering industry.

The Challenge:

Looking to increase sales, singlecup.ca desired a fully functional e-commerce store to garner greater brand awareness and SEO ranking.

Their Goals:

·         A professional, feature rich website design to showcase their diverse product inventory

·         Secure e-commerce functionality with intuitive navigation for users

·         Built in SEO for increased exposure in online search rankings

·         The ability for customers to purchase products online

·         Integration with Sage ACCPAC account system

Our Solution:

The Web Candy web design team designed a professional, intuitive e-commerce website, incorporating best practice SEO, and empowering the singlecup.ca staff with training on how to manage and input inventory thereafter. Project details include:

·         Converting their shopping cart system with a fully integrated e-commerce system

·         Intensifying their web presence thereby increasing their sales over 1000% in the first 3 months

·         Taking their online sales from $200/month to over $3 Million/year consistently since 2009

·         Integrating the site with the Sage ACCPAC account system

·         Incorporating best practice SEO, resulting in #1 page ranking across Canada for “K-cup” related searches

Their Reply:

We had Web Candy build us a new website and online store. We were able to take our ideas and theirs to create Canada’s best coffee website and online store. Within three months of launching our new website, we have had over 1000 orders and rank as #1 on Google for our products – finally, getting the exposure we needed. I believe that Blue Ocean and its team are committed to each and every client’s needs and continue to support us through our growth. - Bradley G., Owner, The Coffee Connection

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