Social media goes beyond Twitter, Linked in, or Facebook. Social media allows people to join forums and blogs of all types to discuss ANY product or service. These media outlets are populated by groups of various demographics that can be targeted specifically via social media marketing campaigns.
Examples of Social Media usage include:
- Strategic blogging
- Forum/Blog specific Banner Advertising
- Youtube Video Submissions
- Article Submissions
Did you know that large organizations such as Dominos Pizza and HP pay people to follow social media so they can be quick to respond to any negative posts about their companies?