Congratulations! You have developed a new website, now what?
A Website needs to be found in order to maximize its effectiveness and potential. Part of the equation should have been programmed into your sites code, semantic structure, and content, all part of a good SEO practice.
The other part of the equation is found in the continued actions you take after your site has been published. Not marketing your website is equivalent to developing a product and not telling anyone about it.
Some Search Engine Marketing techniques include:
Pay-Per-Click (PPC) Advertising
Pay-Per-Click advertising is becoming a major focus in the web development world. As more and more users click advertisements in their web viewing it is obvious that an effective marketing campaign must include PPC advertising. Google Adwords is the target for most customers, and Web Candy's expertise and knowledge of Internet marketing and using Google Adwords effectively ensures your websites success.
Link Exchanges Campaigns
Link exchanges are a good way to link your site to other related websites. This gives search engines more gateways to find and explore your website.
Search Engines Submissions
Submit your website directly to search engines. Major search engines like Google, Yahoo, and MSN use crawlers, bots, and spiders that eventually would find your site themselves, but each time you do not appear on a keyword search is a lost revenue opportunity. Search Engine Submission is a proactive way to ensure that you get found.
A web directory or link directory is a directory on the World Wide Web. It specializes in linking to other web sites and categorizing those links. The benefit to submitting your site to directories is that it increased your chances of being picked up by search engines, the more directories you are in the better your odds.