Consultative Review & Analysis

Competitive Analysis

Learn More about Your Rivals with our SEO Competition Analysis

If your website doesn’t rank in the search engines as high as you would like it to, the first thing you should do is see what your more successful competitors have done to their websites. Completing a competitive analysis is a critical component of every successful search engine optimization campaign. You can’t defeat your rivals unless you know them well. That doesn’t mean that you should go and copy everything you see at the top ranking websites, but there may be a couple of things that you can successfully apply to your website. Calgary SEO experts Web Candy can help you with all your Calgary online marketing needs! CONTACT US NOW to learn more.

You can't rank first in Google in Calgary without identifying your Calgary SEO opportunity

Our competitive analysis process has two major goals. First of all you need to evaluate your potential and see if you can win the competition with the Calgary SEO resources you have. Another important thing is to find out if there’s a vacant niche relevant to your business that you can capitalize on for Calgary SEO. Evading competition may turn out to be even more efficient and beneficial than fighting it. This is especially important for Calgary SEO keyword selection. Most popular keywords featuring millions of searches are usually also the most competitive ones. If you target these top search phrases it may take too much time and money before you can actually benefit from the results of your Calgary SEO efforts. There’s a better way. Having analyzed the competition you can come up with a list of keywords that are quite popular but less competitive. Winning high rankings will be much easier if you manage to find a middle ground between popularity and competition.

Apart from the keyword strategy there are also a number of other factors to take into account when doing the Web Candy SEO competitive analysis. Website design is certainly critical for search engine optimization. The design and navigation of a website should be both search engine- and user-friendly. There’s always a lot you can learn from your competitors and there’s always room for improvement in the Calgary SEO business sector. If you have an idea that you would like to implement to your website’s design but you don’t know if it will work well you can see if your competitors have done this and how it worked for them.

Content is another element of the competitive analysis process provided by Calgary SEO professionals; Web Candy. You can see what kind of content receives feedback from the visitors and get a better idea as to what kind of information interests your potential clients. This is important since SEO is not just about getting people to your website, it is also about making people want to stay at your website and come back again.

In order to get to the top of search engine results pages you need to know how those who are already there have done it. Therefore a successful search engine optimization campaign is impossible without a thorough competitive analysis performed by Calgary SEO experts from Web Candy.

Initial Ranking review (Benchmark)

Monthly Reporting (Google.ca, Yahoo.ca, MSN.ca)

Initial Competitive Analysis report

Sitemap Creation

Sitemap Submission to Google

Creation of robots.txt file

Keyword Analysis & Consultation

Meta data Optimization

Internal Link Optimization

Analytics Installation

ALT tag Optimization

Image optimization

Installation and Optimization of Blog

Dedicated Account manager

Social Media Optimization (SMO) consultation

SMO Competitive Analysis

SMO Strategy Implementation

Social Media Submissions

SEO Article Writing & Publication / month

Press Release publications

Pay per click Campaign Management

Pay per click Contribution ($ toward SEM)

Pay per click Landing pages

Directory Submissions

Local Google Maps listings